There are a number of high-end quality Search Engine Optimising (SEO) and Marketing firms out there today. Ever wondered what is really involved when a website is put through its SEO maintenance check list. The following is an example of work that is normally carried out by professional SEO Company 360innovate.

ANALYSIS

Firstly, when a customer approaches 360 with a view to having SEO work carried out on their site the initial stage is to analyse the site and see what keywords they already target (if any) and also what on-site work needs to be done on the website (we call this on-page optimisation). It’s a bit like having a health and safety assessment on your premises, we go through the nuts and bolts of your site, the text, images, layout, navigation, structure and usability features to make sure that its been built to a standard that enables your site to rank at its most optimum in the main search engines (Google, Yahoo, MSN, Ask).

There are at least 200 individual areas we examine and check and it is a very important first stage that gets you started. Thankfully there are a lot of customers out there who have employed good designers who make sure that the initial work is done and that the first stages as described above can be kept to a minimum.

KEYWORD RESEARCH

Keyword research is a very important step used in identifying what people actually type in the search engines to find your product or services.

For example, most of our customers find us using “SEO Company”, or “SEO Company UK”, but we also get traffic from “Search Engine Optimisation Company Scotland” or “Internet Marketing Company” plus a whole range of other sources.
Another factor to take into consideration is the conversion rate from a particular keyword search. Conversion rates can be determined by how many times it takes a unique visit to your site to actually buy something or even make an enquiry. There may be multiple reasons why your site is not converting from not targeting the correct traffic, bad design or navigation, perhaps your site suffers from a number of negatives that simply put people off from ordering/enquiring due to the lack of trust.
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