Published by on 29 Nov 2010
When Will I Get Dinged for Duplicate Content?
While I read the discussion forums and blogs these days, a lot of people are concerned about their sites being penalized for duplicate content. I am one of many people with this concern, since I have used other people’s articles on my blog to add fresh and authoritative content to my site. Some people feel that all the panic over duplicate content isn’t necessary once you really understand what duplicate content is and how the duplicate content filters really work. Others see it as a major concern. This article will explain what duplicate content is, when you may be penalized for it, and what you can do to avoid it.
Duplicate content is not only about the pages on a site being the same or too similar. It can also be different websites using the same or very similar template. I know this well, as my own site stems from a program that creates the same template for thousands of users, and we are constantly encouraged to change and customize our sites to make them different from everyone else’s. The reason duplicate content is deemed a bad thing from a search engine’s perspective is because it is considered spamming when people deliberately throw up a site, or content that is identical or very similar to another in hopes that they will get indexed higher and quicker in the search engines, or have more listings.
When the search engines discover this duplicate content on the sites they scan, they use a filter to remove the offending content. This is what getting “dinged” means. The problem is that most people write good, original content for their sites, but still get dinged because there is other same, or very similar content out there already. This hardly seems fair if you are an honest person, I know…
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